Introduction

Regulated Products

The regulation of the fixed-odds sports betting market in Brazil, established by Law No. 14.790 of 2023 (Bets Law) and reinforced by Ordinance No. 615/2024 from the Secretariat of Prizes and Betting, has created a new framework for companies aiming to operate in this sector.

To operate as a betting operator, companies must comply with a series of strict requirements. While these requirements pose challenges for all operators, they also represent a strategic opportunity for LB PAY, since delivering compliant solutions that regularize betting ensures higher transaction volumes and greater customer value.

Specifically, Ordinance No. 615 dictates that only registered bank accounts can be used to handle financial transactions (both PIX INs and PIX OUTs). For these accounts to be valid and legitimate, players - or systems acting on their behalf - must register one to three bank accounts during the registration process through the gaming operator's platform.

Solution for Creation and Management of Payment Accounts

LBPay has developed a comprehensive and innovative solution focused on the creation and management of payment accounts, fully aligned with the guidelines of the Central Bank of Brazil. This type of account is designed for clients to perform payments and fund transfers, ensuring convenience and security in everyday financial operations. LBPay's solution provides a simple, fast, and secure experience, enabling operators and users to rely on a trustworthy system for financial transactions. The model is designed to reduce friction, increase operational efficiency, and ensure regulatory compliance.